Promotion - Search Visibility
If your site is not listed in the search engines, you won't be getting many visitors, if at all. Without visitors, you're obviously not going to be able to achieve your objectives, sales targets and so on.
Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines and directories.
Most web developers/designers build a site first and worry about "searchability" later, which can be costly! Companies spend thousands of pounds on sites that the search engines are unable to index and which internet directory editors tend to reject, simply because the search engines cannot read the site content!
We at Tourism Site Fix know about the design pitfalls to avoid from the beginning, so we can provide our clients with more effective site designs with good search engine visibility.
Despite what some search engine marketing companies claim, no one can guarantee top search engine placement because ultimately the search engines have all of the control over placement of every website that they ever review. What we can guarantee is that we will assist you with keyword selection, keyword placement, and optimal HTML coding to help make your site more search-engine friendly for the current search engine algorithms.
More about Appearance, Usability and Search Engine Visibility in Web Design follow this link to some excellent articles.