Tourism-Site-Fix give unbiased opinions

From our considerable knowledge of the tourism industry in Scotland, we will give you an honest opinion of what you need to improve your online presence.

Search engine traffic, essential as it is, will not necessarily bring more customers to your business. We know of web sites that do achieve high levels of website traffic, but still fail to generate high levels of business, sales, bookings, etc.

SEO enough?

You might have had search engine optimisation work done on your web site, which might have increased traffic, but is that enough? By the time you realise that even though traffic has increased since having had that search engine optimisation work done, the booking level from that extra traffic has not risen proportionately. You will have long since paid the SEO company's invoice for optimising your web site. What then?

Re-design?

Visualise this, a potential customer looking for a business like your own, has just made a search on Google or similar. His display is showing a list of business web sites all very similar to yours. He has 10 or 20 web sites to choose from on the first results page, with hundreds of your competitors on lower pages just waiting to take your place on page1.

Given all that choice, what is it about your business listing that would make a potential customer choose to click on your listing in preference to the others? ( Fact: most people find what they want on the first page).

The simple answer, because your listing has caught his eye, we design web sites to do just that! What is it that makes him actually decide to make a booking with you after checking out your web site? Well, we can tell you from our experience it is the page content; and good clear photographs of your product, that gives him the confidence to choose to buy from your website.

Or both?

Actual sales, and money in the bank, that is web site success, not site "Hits" or search engine ranking. True enough you need traffic in order to generate sales, and you need good search engine rankings in order to get the traffic, but at the end of the day you need a really good website to convert website visitors into customers!

Tourism-site-fix's search engine optimisation takes your internet marketing strategy right through to the point of sale and beyond. Website design, re-design, professional photography, whatever it takes.