Writing great copy to engage web site Visitors

Tourism-site-fix, based at Loch Ness in the Highlands of Scotland, have many years experience of copy writing for tourism websites, tourism brochures and tourism advertising.

We have written many web pages that can be seen on page 1 of all the top search engines right now .

Horses for Courses Copywriting

It is probably true to say, that the more practice you get at web copy writing, the better you will get at it. Writing web copy is not quite the same as writing copy for brochures which often have glossy pictures to help conjure up an image in the readers mind!

Sometimes business owners say to us when discussing a new website, things like, "just use the brochure text" for the website! but really If you want your website to be well indexed by search engines, and be user friendly, you have to have unique good quality informative copy written specifically for each page, not copied from a brochure or a competitors website!With care the main keyword phrase or phrases should be incorporated into the page copy once or twice only.

Printed tourism brochures do not get spidered by search engines, so brochures do not need to contain keyword rich text in the same way. Web pages need to be written with the search engine spiders in mind if you want to get good search engine rankings.

New Website Copywriting

If you ask us to build and design a website for you, the design and copy writing are fully integrated and totally complementary to each other the end result is a fully optimised finished website that will achieve good search engine positioning in the shortest possible time.

Copywriting for Existing Web Sites

Writing good copy that will index well in search engines, and writing thorough, accurate descriptions for directory submissions is vital. Good web copy must contain keywords that accurately reflect the web pages' content. We will make the necessary changes to your web text for you, and integrate the changes seamlessly into your existing web pages.

Where your web pages lack content we will do some page content building by adding keyword rich text In order to improve that page's search engine rankings.