Campaigns That Cost You Money

What!

Yes its true - they will cost you money, but if your product or service is a success offline then this online method of advertising is worth looking at.

I say that because a bad idea is always going to be a bad idea and no amount of online advertising is going to swing it round. If your in a successful and competitive market however; this form of advertising will help your site's performance.

So what's it all about?

Pay per click means exactly that - you pay when anyone comes to your web site via an advert on someone else's site. The biggest player in his field is Google Adwords

Essentially, you make a bid to try and get a top position on the ads they run for the keyphrase you have chosen. You my choose to bid 25p or £25 - the trick is obviously not to bid too much!

This model works best when you have something to sell as return on investment is easier to gauge. We wouldn't generally recommend this to a site that just gave information for instance.

We would recommend the Google Adwords offering over Overture at this time and would be happy to discuss your options with you or even manage you PPC campaign for you. Contact us for more details.